The most effective campaigns to encourage ethical consumption are those that take place at a collective level, such as the creation of fairtrade cities, rather than those that target individual behavior, according to new research. This suggests that ethical consumption is best understood as a political phenomenon rather than simply a market response to consumer demand.
Read More...
[Source: Yahoo! News Search Results for political news]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment